Superbowl Ads – Poor Apple
The Motorola Xoom, in all it’s sexiness, made it’s television debut during the 2011 Superbowl and was clearly a direct attack at Apple. Most people won’t make the connection or are too young to remember Apple’s “Big Brother” commercial which aired during the Superbowl in 1984. Seeing how I was born in 1984, I shouldn’t remember it either. But the nerd inside of me, and my love for Apple certainly made the connection right away. The ad in itself was absolutely brilliant, portraying Apple as the new “Big Brother” in it’s brainwashing ways. This was a title which Apple had dubbed for IBM almost 30 years ago. How do we know it’s an attack at Apple? Well, the white ear buds of course. Very subtle, but very obvious. What I did not catch until a second viewing of the ad was the book the man in the commercial was reading in the very first shot of the Xoom. It was none other than George Orwell’s class novel, 1984. Genius! Kinda makes me want a Xoom. Oh wait… iPad 2? Sorry Xoom, I pass.
Watch the Xoom ad here: