Superbowl Ads – Poor AT&T
So the superbowl has once again come and gone, and I think we can agree that it wasn’t the best year for the ads that come with it. But I’ll admit there were some that were quite enjoyable. I can’t help but feel bad for At&t and Apple who were the implied target of some pretty bashing advertising from the competition: namely Verizon with the “Yes, I can here you now,” iPhone commercial and the Motorola Xoom attack at “Big Brother”. (More on that in a bit). What’s worse is this… Imagine you are At&t. You spend millions of dollars on a superbowl ad to finally combat the Verizon iPhone. You make a commercial highlighting the iPhone’s ability to surf the web and talk at the same time whilst on At&t’s network (something the Verizon iPhone cannot do) . Then you wake up Monday morning and check foxsports.com/ads (the official superbowl ads site) and you find this:
That’s right, your commercial highlighting specifically what the iPhone can’t do on Verizon, is credited as a Verizon commercial. Oh the irony. If I were At&t, I’d be requesting some money back… or maybe a coupon for next year.